Conceptual design and visual leadership for complex projects.

Health Education

FORBES interview. A stigma-free educational publication created for Semmelweis University Pediatric Clinic to support lifestyle changes for children. Featured in Forbes, this project demonstrates how illustration and design can translate complex medical guidance into an engaging, supportive visual narrative for pre-teens. Role: Art Direction & Illustration Focus: Healthcare branding, visual storytelling, and social responsibility.

Túl Súlyos Munkafüzet

Click on the link in the pop-up window for a complete analysis of Kreativ.hu. Impact: Featured in Forbes & Kreatív; currently used in pediatric clinical practice.

HungarianBookDesign2024

It is a great honor that this project was shortlisted for the Hungarian Book Design awards.

RuSZT MusicFestivalBranding

Modular Branding & Visual Identity. A modern, youth-centric visual identity designed to attract a younger audience. I developed a flexible, modular branding system with a wide range of responsive elements, ensuring a seamless and creative presence across both online and offline platforms. Role: Art Direction & Branding Focus: Modular design systems, youth marketing, responsive visual identity.

Social Media Strategy & Grid Design A cohesive and dynamic Instagram grid system designed for high impact. I developed a bold, "scroll-stopping" aesthetic using flexible typography and a vibrant color palette to ensure brand consistency across all digital touchpoints.

Branding, logo design, and campaign visual identity development. Product and packaging solutions (e.g., wine bags, juice labeling). Digital branding, engagement-driven design, and visual storytelling.

Bird Protection Campaign

An educational illustration created for the Hungarian Ornithological and Nature Conservation Society (MME) to raise awareness about proper bird feeding. Designed in 2015 and still in active use over in Hungary, this project proves the long-term impact of clear, informative design in environmental protection. Role: Illustration & Information Design Focus: Nature conservation, educational graphics, long-term brand impact.

Promotion & Gift Design

A custom illustration created for a film company promotion gift, showcasing my signature visual world. This project presents my ability to combine traditional illustration with modern merchandise design. Role: Illustration & Product Design Focus: Promotional gifts, custom merchandise, signature illustrative style.

Full brand concept

I developed a comprehensive brand strategy for a DJ, translating his musical identity into a powerful visual language. From logo design to merchendise tools and event graphics, I created a coherent, technology-oriented, and minimalist aesthetic. Role: Art direction and complete brand building Focus: Music industry brand building, visual consistency, and performer identity.

Merch design

Event flyer

Portrait, event, and product photography.

BackstageMoments

Fashion Show Photography A candid backstage shot capturing the raw, authentic energy of a fashion show. I am passionate about photographing people in these fleeting moments because it’s when they are most themselves—human and unguarded. My photography shows intimate framing, focusing on genuine emotions rather than the staged runway performance. Role: Photography Focus: Candid portraiture, visual storytelling, and human-centric composition.

Creative Portrait Photography

I enjoy pushing the boundaries of traditional portraiture to capture an individual’s personality in a more creative and unconventional way. My approach focuses on blending the subject's unique character with artistic elements—playing with lights, textures, and framing—to create a portrait that feels like a piece of art rather than a staged photo. Role: Photographer & Art Director Focus: Creative portraiture, character-driven aesthetics, and unconventional framing.

Film set photography

I capture the invisible, raw moments of the creative process and the internal dynamics of a production. For me, a documentary approach means an honest presence, where my goal is to present the unfolding processes interwoven with my own artistic world. Role: Set Photographer / Documentary Photography Focus: Film set atmosphere and behind-the-scenes storytelling.

Filming, editing, and social media content creation (Reels, TikTok, Capcut).

Music Video Production – Abel Label

Wanted to "liberate" the feeling of burnout: instead of serious drama, I created a surreal, grotesque, and deliberately "low-budget trash" aesthetic. The project served as creative therapy, using visual puns and self-parody to break free from professional clichés, proving that creativity is the ultimate escape. You can read more in the full article in HVG. Role: screenwriter, director, and editor Focus: surreal storytelling, "low budget, trashy" aesthetics.

Abel_Label__Nem_írok_neked_dalt

My goal was to translate the song's themes of creative burnout and internal resistance into a raw, atmospheric visual narrative. From the initial storyboard to the final cut, I ensured every frame reflected a consistent and unique aesthetic that complements the song’s introspective energy. Role: Scriptwriter, Director, & Editor (Full Visual Concept) Key Focus: Creative storytelling, atmospheric editing, and total visual production management.

Branding, logo design, and campaign visual identity development. Product and packaging solutions (e.g., wine bags, juice labeling). Digital branding, engagement-driven design, and visual storytelling.

Full Branding & Packaging

I developed a complete visual identity for this premium wild game meat brand, covering everything from logo design to the final packaging. My goal was to create an elegant, nature-inspired, yet modern aesthetic that reflects the high quality of the products and their position in the luxury gourmet market. Role: Logo Design, Branding & Packaging Design Focus: Premium food branding, visual identity, and product aesthetics.

Foodstyling & Photography

...and also the whole Design, Branding & Packaging Design

BORTÁRSASÁG bortáskatervezői pályázat

díjazott projekt leírása

Brand design

Logo design

Logo design

Developing a unique, signature illustrative world and hand-drawn elements.

Promotion & Gift Design

Promotion gift with a traditional Hungarian bridge / Chain bridge illustration.

Storyboard

These illustrations were created as cinematic studies, where I hand-drew specific frames from existing films to analyze their composition, lighting, and emotional impact. This practice is a core part of my visual development, helping me master the art of storytelling and framing by studying the masters of cinema. Role: Illustrator & Visual Analyst Focus: Composition study, cinematic lighting, and hand-drawn film aesthetics.

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Book illustration

In this project, I brought a fictional character named Tihamér to life by crafting his entire world and life story through visual storytelling. My role involved deep character development—from childhood memories to daily habits—culminating in the design of a fictional herbal book. The goal was to create an authentic, relatable persona whose journey becomes tangible through the language of graphic design and illustration. Read more about the project in the full We Love Budapest feature

Character Development & Narrative Design

Eco-Conscious Board Game

For my thesis project, I designed an educational board game aimed at teaching children about energy management and sustainable living through play. The game focuses on environmental preservation, the responsible use of natural resources, and the journey of waste management.

Eco-Conscious Board Game

An educational board game concept designed to teach children about energy management, sustainability, and waste reduction through play. The project covers the complete visual universe and gameplay mechanics, focusing on environmental awareness and social responsibility. Role: Game Designer & Illustrator Focus: Educational design, sustainability, and visual storytelling.

I also studied set and costume design. Thanks to my experience in this field, I am able to think in terms of complete visual universes. I don't just capture or design objects, I create an atmosphere where space, clothing, and characters tell a unified story. My passion for fashion is not just about trends, but also about understanding how textures, shapes, and silhouettes express identity.

Bag design

A unique accessory we designed and handcrafted in collaboration with Kristóf Koczka. This stag beetle-shaped bag is a one-of-a-kind prototype, reflecting the intersection of fashion and natural forms. From the initial patterns to the final stitching, the project showcases manual craftsmanship combined with organic aesthetics. Role: Designer & Maker (Sewing & Design) Focus: Object design, unique accessories, and organic forms.